Sunday, November 22, 2009

2010 Olympic Torch Relay


The Olympic Torch will be relayed across Canada from October 30, 2009 to February 12, 2010. The torch relay is on a strict schedule, travelling from large to small communities in all provinces in Canada. On December 15, 2009 (day 47 of the schedule), the Olympic Torch will travel through my local community, Belleville.

The Canadian Olympic Games is a huge tourism booster for Canada as there will be people travelling across Canada and worldwide to Vancouver, British Columbia. The Canadian Tourism Commission (CTC) has a major role in marketing Canada as a desirable tourism destination to the whole world. The CTC had to develop strong media relations and online communication to prepare for the Olympics.

Vancouver 2010 Olympic Games are fast approaching, as a Canadian, I am very excited and I know I'm not the only one! The Olympic games would not be a huge success without strong media relations, marketing and of course public relations to maximize promotion of the games. The games would also not be a success without all the major corporate sponsors.

2 comments:

  1. Thanks for the reminder Alanna. It's always fun to see the torch.

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  2. I am very excited and I know I'm not the only one! The Olympic games would not be a huge success without strong media relations, thanks for sharing here..

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